Tuesday, April 17, 2012
CEMEX Auditorium, Knight Management Center
FREE; no registration is required
Today, all of us—whether we know it or not—are in the emotional transportation business. More and more, success is achieved by using compelling stories that move audiences—media, donors, consumers, and employees—to action. In this special event, executive, entrepreneur, and bestselling author Peter Guber will share what he has learned over decades in the entertainment and communications industries about finding and telling authentic stories that make deep emotional connections with audiences. Through his own entertaining and enlightening stories, Guber will share how to capture the attention of your audience, connect your story to the audience’s self interest, and especially how to turn passive listeners into active advocates for your cause. Join us for an evening that will demonstrate how to transform information into compelling narrative and will empower you to employ purposeful storytelling as your “secret sauce” to propel greater good and social change.
Peter Guber is Chairman and CEO of Mandalay Entertainment and has been a producer or the executive producer of five films that have received Best Picture Academy Award nominations. His box office hits include The Color Purple, Midnight Express, Batman, Flashdance, and The Kids Are All Right. He is a professor at UCLA, and is the owner and co-executive chairman of the NBA’s Golden State Warriors. His newest book, Tell to Win, became an instant #1 New York Times bestseller.
This program is co-sponsored by The Stanford Storytelling Project, Stephanie and Fred Harman, and Stanford Continuing Studies.