Sticky Stories

d.school Seminar
Instructors: Jonah Willihnganz, Erik Olesund, Emi Kolawole

For designers, the creative process is bookended by stories—we start with the story our users tell and we finish with the story that our product, solution, or service tells. Good designers therefore need to be very good story-listeners and story-tellers. This short course will help students develop the core skills to become both by applying what linguists, psychologists, narratologists, and neuroscientists have learned about how exactly stories generate meaning that sticks.

This class is a deep dive in interviewing, synthesis and storytelling. Students who apply should have a strong familiarity with the design thinking process, a commitment to develop their empathetic capacity, and a curiosity about how the mind makes meaning.

By application only. Undergraduates and graduate students encouraged to apply. Apply here with the d.school Pop-Up common application.