Storytelling key to success, film executive says

By Julia Enthoven
The Stanford Daily
April 18, 2012

“Film executive and bestselling author Peter Guber called storytelling the ‘one-size-fits-all’ secret to success Tuesday night during a talk at CEMEX Auditorium. According to Guber, ‘The ability that you have to tell a purposeful story to move someone to action’ is the shared quality among ‘all great leaders.’ ‘Story, narrative, gives meaning to everything,’ he added. ‘It emotionalizes all the facts…[and] we are emotional creatures first…”more